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PICTON Investments

The world is evolving. Let’s lead our industry forward.

Rethinking the traditional 60/40 portfolio

June 16, 2025
David Picton standing with a colorful background behind him.

PAID CONTENT

Phones have transformed from rotary dials to smart devices.
Cars advanced from crank-start to self-driving electric vehicles.
Music transitioned from vinyl to streaming platforms.
Computers evolved from giant machines to tiny, advanced AI systems.
Yet, some portfolios have followed the same blueprint for decades.

Isn’t it time we rethink how we invest?
Move beyond the traditional 60/40 to something better.
A more fortified portfolio that includes alternative investments.
40% equities, 30% fixed income, 30% alternatives.
Built to protect. Built to grow. Built for every market.

Let’s embrace alternative investments not as a hedge, but as a core strength.
Uncorrelated assets have offered more resilience and more stability.
It’s time to build differently. Think smarter.
Be ready for whatever comes next.
With a mission to give investors what they need most – greater certainty.

To the thousands of advisors, asset managers, institutions, associations, and portfolio managers who recognize the power of alternative investments are driving the future of investing – thank you.

Thank you for never settling, always moving forward.
Not taking the market for granted.
Looking beyond returns to identify risks.
And with risks, finding possibility,
Building better portfolios investors deserve.
And most importantly, for never losing sight of the bear.

To those of you who are ready to be part of something bigger,
To rethink how we invest,
Now is the time to build portfolios from the Bear Up

Join us.

David Picton
President and CEO, PICTON Investments

What is brand knowledge?

Through Brand Knowledge, Investment Executive would like to offer its readers the latest advice from businesses wishing to share their industry expertise. Content is produced by the Content Solutions team in collaboration with the company. Investment Executive journalists are not involved in writing these articles. For more information, contact AnnaChristina@Newcom.ca.

Read next

  • How to Build from the Bear Up

  • The case for alternatives

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